Dima Perkis — AI Growth for High-End Home Services
A referral opens the door. What homeowners find next helps decide whether they call
A referral may start the search. Then homeowners check Google, reviews, project photos and neighborhood recommendations before they ever call.
They are also getting used to personalized experiences everywhere else. A generic brochure and a callback two days later feel behind.
AI can help choose which homes to contact, make the outreach personal and follow up while interest is fresh. The hard part is knowing which use case is worth starting with.
After the referral, buyers still check your work
Reviews, project photos and search results help them decide whether to call
Show them their property, not another generic brochure
Their home and their problem get attention faster than another generic mailer
Respond before the lead goes cold
A clear answer while interest is fresh beats a callback days later
Make your reputation legible to Google and AI
Give search tools clear evidence of what you do, where you work and why customers trust you
How I help
I look for one concrete leak: the wrong jobs entering the funnel, slow responses, proposals that stall or strong finished work that never helps win the next project. Then we test the smallest useful fix.
Find likely customers
Use property records, permits, recent sales and local signals to focus on homes and neighborhoods that fit the work you want
Get their attention
Turn a homeowner’s own property into personalized outreach and a reason to explore what you could do for them
Make the case for your work
Present finished jobs, reviews and relevant examples where buyers and AI tools can find and understand them
Respond while the opportunity is warm
Build follow-up that happens quickly, keeps proposals moving and shows where a real customer is paying attention
Get a fresh read on your business
Before the first call, I look at your website, reviews, local search presence and what ChatGPT, Perplexity and Gemini say when someone asks who to hire.
I will also pull a few useful comparisons from competitors and strong firms outside your market. We use the call to talk about what I found and what might be worth trying.
Illustrative sample · company details changed](/content/img/report-sample-large.png)
See it working
This example starts with one ordinary property photo and turns it into personalized outreach and a proposal the homeowner can explore.
Personalized outreach
Cut through the clutter by showing homeowners their own home transformed
A proposal they can explore
The ideas, examples and next steps in one place
A better list
Permits, recent sales and nearby completed jobs narrow the homes worth looking at
Follow-up you can see
Know which proposals were opened, revisited and ready for a response
Bring me one business problem
Start with a job you wish you had won, a proposal that went cold or work your team repeats every week. We’ll decide whether AI is useful and what a small first test could look like.
About me
Strategy leader who still likes to build things himself
I’m Dima Perkis. I have spent nearly 20 years building data products, growth systems and new businesses at Accenture, Equifax, Mailchimp and Lahzo.
Most recently, I led AI conversation intelligence and analytics for an AI sales-agent company selling into high-ticket retail. Now I am bringing that experience to high-end home service businesses.
Learn more about me AI projects and experiments Corporate experience